Sample Wednesday: It Cosmetics No. 50 Serum Anti-aging Collagen Veil Primer

It Cosmetics No. 50 Serum™ Anti-Aging Collagen Veil Primer

Holy smokes. I think I’ve found one of my holy grail face primers. I received a sample packet of It Cosmetics No. 50 Serum Anti-Aging Collagen Veil Primer in one of my latest Ulta purchases and immediately fell in love with it. The packet contained enough primer for 2 days, and those 2 days were enough to get me hooked.

No. 50 Serum Anti-Aging Collagen Veil Primer is a luxe hydrating primer serum that contains more than 50 beneficial ingredients including: vitamins A, B5, C & E, hyaluronic acid, aloe, jojoba, licorice root, chamomile and colloidal oatmeal. It works for all skin types, including mine which is super oily.

When I first applied it, I was worried it was going to leave my skin a bit greasy. Fortunately, No. 50 Serum melted into and quickly absorbed into my skin without any oily or greasy feeling. My skin felt softer and my foundation applied much easier and smoother.

I also noticed that my pores appeared less visible and fine lines looked less noticeable. The included hyaluronic acid was really plumping up my skin!

No. 50 Serum won’t give you a mattifying effect, so if you’re looking for a mattifying primer, you’ll have to look elsewhere. But it does give you a nice dewy glow without looking too shiny.

I applied my go-to-for-work Pixi Beauty Makeup Fixing Mist setting spray over my finished face, and my makeup lasted throughout the day with a couple of blots in between. To me, this primer doesn’t enhance the wear of makeup, but it does so much good for your skin, it’s my perfect primer for work days. On the days my makeup has to last all day and night, I’ll use my favorite Skindinavia The Makeup Primer Spray.

No. 50 Serum Anti-Aging Collagen Veil Primer is available on and


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