PHAMExpo 2014 – Photos, Review and Recap of Saturday

PHAMExpo 2014 Recap and Review / PhotosIf you live in SoCal and love makeup, PHAMExpo is THE place for you to be. If you’re familiar with IMATS and The Makeup Show, PHAMExpo is a similar concept.

This 2nd annual event was even more fabulous than the first. Although I was only able to attend one-day on Saturday, I had a full day of buying, giveaways and speakers. The entrance line wasn’t crazy long, and I didn’t feel like I was being pushed or shoved – the way I feel at overcrowded IMATS. There were plenty of vendors, presentations and goodies to keep a glittery girl (or boy) occupied from open to close.

(Photo credit: @pham_xpo Instagram page)

My blogger bud Liz and I arrived around 9am and waited about 15 minutes to enter. Once there, we hit up the Lime Crime booth in *hopes* we would find their new Utopia Velvetine, but unfortunately that won’t be available until the end of July. I did pick up a gorgeous new eyeliner in Rhyme – a sparkly gold hue. While we were in line waiting, Rock Your Hair stopped by to give us a mini bottle of hairpray. SCORE!

Then we headed over to Tat2U makeup to take a look around and pick up my Instagram prize. This baby was loaded with free goods. I can’t wait to try their products, although I’m a bit bummed I forgot to head back to the booth before we left to buy some glitters.

After that I finally purchased my first MaqPro palette, and if it’s as awesome as everyone says, I’m going to purchase their foundation. Then it was off to Inglot and Cailyn Cosmetics.

Makeup Geek was at Phame featuring their products, and even though they weren’t discounted, I still picked up 5 shades to try. They were too lovely to pass up.

We took a shopping break and sat down for celebrity makeup artist Roshar’s presentation: Extreme Beauty – Exploring Different Techniques to Achieve Maximum Effect. Roshar offered tips and personal experience while making over a model in his presentation.

Roshar at Phamexpo 2014 image Roshar with his model at Phamexpo 2014 image

During lunch, Liz and I met up with YouTuber IndieGoKat, whom I was meeting for the first time. So glad we clicked!

And back we started shopping again hitting up various booths: Naime’s, Cozzette, Lady Moss and my new personal favorite, J.Cat Beauty. This is a new brand I’m about to review, so I haven’t had the full J.Cat experience yet. I’ll let you know what I think in the coming weeks.

I’m also super stoked about the Vera Mona Color Switch Duo I purchased. This allows you to switch colors on your brush easily. Rub your eyeshadow brush over the Duo, and it comes out makeup free! Yes, there are DIY ones, but I suck at DIY so I dropped $15 on this bad boy!

Before the end of the day, I got to meet Pixiwoo. I’ve only watched a few videos, but after meeting them and being able to see how genuinely sweet these ladies are, I’ve been on YouTube non-stop. Isn’t this photo remarkably cute?

Pixiwoo sisters at Phamexpo 2014 image

Finally, I had to stay to watch Doe Deere’s presentation on Building a Cult Brand. During the talk, she really hammered the fact that you need to be yourself. If you know something is right, don’t change it because other people hate it. You are uniquely you.

Lime Crime Doe Deere presentation at Phamexpo 2014 image 1 Lime Crime Doe Deere presentation at Phamexpo 2014 image 2

PHAMExpo was freakin’ marvelous and I had a wonderful time. I can’t wait for 2015. [My haul photo is at the very bottom.]

Enjoy these random photos from Saturday below!

Damone Roberts at Phamexpo 2014 image Phamexpo 2014 dressyourface & Michael Vincent Academy photo

Phamexpo 2014 Violet Voss Booth Phamexpo Oliv Ares Haus of Glam Booth Phamexpo 2014 China Glaze photo Phamexpo 2014 entrance Phamexpo 2014 before the madness - Lime Crime and Royal & Langnickel image Phamexpo Makeup Geek Booth MUG

Phamexpo 2014 Haul

Here’s my PHAMExpo 2014 haul! I purchased:
Cozzette Brushes and Vessel
Makeup Geek Eyeshadows
J.Cat Beauty Lippies and Eyeshadow
MaqPro Palette
City Color Cosmetics Highlight Powder & Primer
Lime Crime Eyeliner in Rhyme
Inglot Lipstick in 291 Blue
Miss Adoro Lashes
Vera Mona Color Switch Duo
Cailyn O! Wow Foundation Brush

I also received these goodies for free:
Tat2U Gift Bag
J.Cat Beauty Gift Bag
Real Techniques Definer Brushes
Rock Your Hair Mini Hairspray
Sedona Lace Mini Eyeshadows

I’ll be reviewing some of my purchases in the upcoming weeks, but if there’s anything you want me to get to first, leave a note in the comments. =)


  1. Yuen C says:

    Wow I wish they had this in my city!

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