It Cosmetics Naturally Pretty Palette with Transforming Eye Shadow

it-palette-outside Along with my previously reviewed My Sculpted Face Kit, my hubby also bought me It Cosmetics Naturally Pretty Palette. I’ve been wanting this palette for a while, so it was a sweet surprise!

The palette is covered with a pink velvet-like coating and has a fold-over magnetic snap closure. The huge mirror goes from end to end.

it-palette-claspThis palette contains 16 beautiful matte eye shadows, plus a pearl top coat to instantly transform the matte colors into pearl/shimmer shades. To change from matte to pearl, you dip your brush first into the matte shadow, then dip into the pearl topcoat.

it-naturally-pretty-paletteThe shadows contain anti-aging ingredients, because we all know the importance of keeping our delicate eyelids looking youthful. Including ingredients like peptides, hydrolyzed collagen and anti-oxidants is what initially drew me in to the Naturally Pretty Palette! Not only that, but this palette was developed with the help of plastic surgeons – the eye shadows lightly diffuse the look of lines and wrinkles on the eyes and lids.

it-palette-swatchesThe eye shadows are very smooth and feel like silk on your skin. There was absolutely no chalkiness to them, and I didn’t have a problem with much fallout. They really do blend well together. The variety of colors is perfect for every situation, from work to lunch to parties.

Even though the matte shadows are nicely pigmented, adding in the topcoat lightens the color up a bit. I would suggest layering a little more if you’re going to use the topcoat.

I love everything about this palette… except for the case itself. I’m just not a fan of the velvet case or the way the magnetic closure folds over. The funny thing is I can’t find anyone else who agrees with me! =P

Still, I’m so happy with this baby and have been using it constantly!

You can find this palette at



  1. Quinn says:

    Why is the “it” on the sunset color tilted? Soorry, I have OCD.
    But I love the palette!

    • Beautzy says:

      Ha! That’s what I said when I first opened it, but it just came like that.

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