Generation Beauty by Ipsy 2014 Recap

Generation Beauty 2014I had such a great time at Generation Beauty by ipsy. This year’s event definitely improved on last year’s first Generation Beauty – more freebies, vendors, and speakers. I was also fortunate enough to attend Friday’s VIP Happy Hour at YouTube Space LA.

Friday’s Happy Hour had a nice, mellow vibe. It was more of a meet and greet with other influencers, while enjoying drinks, snacks, and Keurig coffee from Brew It Up LA. They also gave us an incredible goody bag. Everyone was dressed super cute, especially the adorable Michelle Phan. You either love her or hate her! I love her and think it’s amazing how successful she’s been. One can only dream!

Saturday’s Generation Beauty was packed. I arrived at 11am with fellow beauty blogger Ahleessa4Realz and headed straight for Benefit Beauty. They were giving away samples of their new Push-Up Liner, and I had a coupon from Friday’s event for a free full-size one. I cannot tell you how excited I am to try this new product.

After that, we roamed for a bit and checked out Nyx and City Color Cosmetics, then headed for the Bare Minerals line. Bare Minerals was showcasing their new Bareskin Pure Brightening Serum Foundation and offering a free full-size foundation AND brush to attendees. Sure, we waited in line for 3 hours, but it was totally worth it. I know many would say “screw the 3-hour line,” but we were able to hold each other’s place while the other would go check out other booths. I stood in line while Ahleessa4Realz checked out SOHO and got her freebie Bare Minerals lippie, then we traded off and I headed to SOHO, Crown Brush and Pacifica. In the mix of that, we also checked out Ardell and Nyx Cosmetics again to score a freebie lip butter gloss. Plus, we met some other great gals in the line, and it’s always nice to meet new people.

I wasn’t able to attend Sunday, but heard it was a blast, too!

I’m hoping they continue this event annually – I would go every year! Below are some random photos from this weekend.

Friday VIP Happy Hour

Generation Beauty Friday Night VIP Happy Hour   Generation Beauty Friday Night VIP Happy Hour Generation Beauty Friday Night VIP Happy Hour at YouTube Space LA Michelle Phan at Generation Beauty Friday Night VIP Happy Hour YouTube Space LA

Saturday Generation Beauty

Michella Phan at Generation Beauty 2014Benefit Police #RealFinLiner Guys Benefit CaseTemptu Body Makeup at Generation Beauty 2014 City Color Cosmetics Demo Speakers at Generation Beauty 2014

Goodies from Saturday
To check out my mega haul from Friday’s Happy Hour, click here.
Generation Beauty 2014 swag Generation Beauty 2014 swag bag 2

I purchased the 2 City Color palettes, but everything else was gratis from the sponsors. Thank you Ipsy and ALL the sponsors for this great event! Get your tickets early next year and don’t miss out. =)


  1. OH MY GOSH. That goodie bag looks like heaven! I am going to have to make a point to go to GenBeauty next year!
    Kriselle recently posted…I’m Hungry For: Korean BBQMy Profile

    • Beautzy says:

      Yes – it’s definitely a must-go event. =)

  2. This looks like such a fun event. I’m so envious that you got to see Michelle Phan ~ I’m definitely a fan of hers! I’d love to read a review on the Bare Minerals foundation. I’m a very minimalist makeup gal and Bare Minerals is my favorite. Would love to know how the coverage is on their foundation!
    Michelle recently posted…Empty WallsMy Profile

    • Beautzy says:

      Michelle Phan is amazing, isn’t she? I’ll be testing out the Bare Minerals foundation this week and will have a review early next week. I’m so excited to try it out!

  3. Nicole says:

    Looks like a fun beauty blogger event. I’m borderline obsessed with anything to do with make-up brushes. I love them like shoes.
    Nicole recently posted…Travel 101: Travel BloggersMy Profile

    • Beautzy says:

      OMG Yes! Have you tried Cozzette brushes? They’re amazing!

  4. Nice recap. This was my first time attending. It was a little chaotic for me but I look forward to enjoying my goodies.
    LaShon Renee @ For the Love of Curls recently posted…30 Day No Repeat Clothing ChallengeMy Profile

    • Beautzy says:

      This year was so much more packed than last year. Imagine how busy it’ll be next year? Eek! Still a fun time, though. =)

  5. Oh it looks like it was so much fun! I love those guys looking at themselves in the mirrors! 🙂

    • Beautzy says:

      The Benefit beauty cops were hilarious! =)

  6. hi how can I qualify for a beauty bag? and the VIP party?

    • Beautzy says:

      Hi Sandy – the vip party and bag were for press.

Speak Your Mind


CommentLuv badge